UPDATED: Here is why you Lost Instagram Followers Today.

UPDATED: Here is why you Lost Instagram Followers Today.

Today was the day of the largest ever purge of Instagram accounts. This is nothing new since Instagram does this once or twice each year - but not on this scale.

The reason behind these annual account purges is to rid Instagram of at least a portion of the inactive and bot accounts inflating its percieved user base.

Although official figures aren't out yet we estimate that at least a 100 million instagram accounts have been removed.

UPDATE: The Official statement from Instagram that they are "working to resolve" the issue. They might just have deleted a bit too many inactive accounts and didn't expect this level of public outcry.

UPDATE 2: Some accounts seem to gotten their followers back like @9gag and @kyliejenner. Maybe it was a bug after all? We suspect that Instagram's chache might have been accidentally rolled back a couple of days.

Here are the top 5 accounts that lost the most followers:

@Selenagomez lost 2.3 million, 1.58% of her followers

@9gag lost 1.1 million, 2.41% of its followers

@kyliejenner lost almost 2.5 million, around 2% of her followers

@arianagrande lost 2.3 million, 1.6% of her followers

@cristiano lost 2.3 million, 1.5% of his followers

How many followers have you lost?